Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
           Digital Editor-in-Chief Case History         Tony Filson Filcro Media Staffing

Integrated Media and Entertainment Digital Editor in Chief Executive Search Review
TV, Film, Digital Media, Entertainment, Magazine Publishing & Consumer Products


Digtial Media Executive Search Firms that recruit digital editors and digital general managers Tony Filson


Editor in Chief







Digital Editor in Chief


Connecticut - USA

Reporting to

Division GM and Human Resources

Search Firm

Filcro Media Staffing

Officer in Charge

Tony Filson





Client Profile

  • Live Entertainment
    Which consists of live events and the sale of merchandise at live events
  • Television Entertainment
    Television programming, pay-per-view, and video on demand for all media platforms.
  • Consumer Products
    Consists of the sale of video games, toys, books and other consumer products through third party licensees, as well as sales of magazines and home video products.
  • Digital Media
    Consisting of online advertising,  E-Commerce, broadband and mobile services.
  • Motion Picture
    Focused on the production of feature films, direct-to-consumer films, as well as other film and made for television projects.

Client Situation

An executive search committee was formed consisting of the firm’s senior most HR executives. The GM of Media was looking to identify a digital media executive with broad cross-platform TV and Interactive experience who could unify the various product groups and compliment their media holdings across digital platforms in this $300 Million USD division of the company.  Enhanced monetization and cross platform synergies were the primary business objectives for this search.

Executive Search Committee (ESC) Member Industry and Sector Inclusion

  • Broadcast Television
  • Cable Television
  • Magazine Publishing
  • Merchandising
  • Sports
  • Motion Picture
  • Licensing and Merchandising

The (ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as (OIC) Officer in Charge of Search. Human Resources was aware of Filcro Media Staffing through direct competitors who were utilizing the firm in their TV and digital media groups.

Filcro Media Staffing is Retained

The Filcro Media Staffing Officer in Charge of Search worked directly with HR to establish a consensus of the desired goals on business, technical and creative levels.

Tony Filson was provided with technical, strategic, operational, organizational, financial, cultural and creative overviews requested to evaluate all hard and soft assets as they relate(d) to the skills and experience required of the new EIC. This information was invaluable in garnering an understanding of their unique and positive culture.

The OIC visited with the client and reviewed the work environment and creative facilities to garner a detailed overview of their culture.  In reviewing the culture of the firm it was apparent that the organization was dedicated to assimilating executives quickly into heavily layered organization.

As this was an addition to staff and the first time Filcro Media Staffing was engaged by the client the OIC took a proactive stance and utilized a compilation of various searches performed in the past across similar media platforms to formulate the initial search universe.  HR was unanimous in the OIC’s approach and the search commenced immediately.

HR within this firm was extremely well versed in the business goals and provided the type of interaction normally enjoyed reporting directly to the hiring manager during the search process.  The efficacy of this search was greatly complimented by working with such skilled HR professionals.

Requirements for the Digital Editor in Chief

  • Oversee all aspects of content production and live event coverage on the digital sites.
  • Manage the day-to-day production of all written content online including scripts, editorial, blogs, headlines, promos, etc.
  • Sophisticated and autonomous web management experience and enthusiasm for online media.
  • Development of creative writing styles and accompanying style guides.
  • Ensure continuity among the editorial units and set the tone of those units accordingly
  • Differentiation of content, tone and editorial among other production units including Television and Print.
  • Formulate content plans.
  • Create and manage editorial schedules (both long and short term), develop distinctive tone and voice for editorial packages and site sections
  • Manage the production of assignments from producers and partners through the production shop, and manage the team of creative professionals.
  • Maintain a close working relationship with the Creative Director (Information Architecture and Design), VP, Interactive, on-air creative team, and the Magazines.
  • Integrate other creative resources and assets from Television and other writing teams
  • Supervise production materials, activities and daily production processes
  • Implement staff policies and manage full-time and freelance, contract staff
  • Interpret information to formulate story ideas and execute in online friendly ways
  • Organize story elements and coverage information beyond articles of text and pictures
  • Track media metrics and analytics that demonstrate improvements in content quality (unique, user frequency / duration) and implement revisions to plan to achieve group goals
  • Identify interests of site visitors and continually tailor product to their needs and expectations
  • Collaborate to develop new interactive tools
  • Continually surprise and delight fans with creativity and enhanced functionality
  • Supervise the verification of facts: sources, and historical data
  • Supervise and write headlines and promos while ensuring correct (or relevant) grammar, punctuation or spelling
  • Follow copyright laws to protect internal intellectual property and exposure in use of outside intellectual property
  • Assemble criteria for Junior writers as well as writing style guide
  • Interview and hire writers and reporters or negotiate contracts, royalties, and payments for authors or freelancers.
  • Develop story or content ideas, considering reader or audience appeal.
  • Review and approve proofs submitted by composing room prior to publication production.
    Confer with management and editorial staff members regarding placement and emphasis of developing news stories
  • Meet frequently with artists, typesetters, layout personnel, marketing directors, and production managers to discuss projects and resolve problems.
  • Verify facts, dates, and statistics, using standard reference sources of review.
  • Monitor news-gathering operations to ensure utilization of all news sources, such as press releases, telephone contacts, radio, television, wire services, and other reporters.
  • Assign topics, events and stories to individual writers or reporters for coverage.
  • Knowledge of web and media production techniques including general communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via interactive, written, and visual media.
  • Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Keen eye for details
    Strong commercial and business sensibility
  • Deep understanding of arid enthusiasm for professional sports
    Highly collaborative nature and spirit
  • Ability to meet the needs of the firm as stated above by being present and available to staff members 
  • Ability to work in conjunction with TV and special event schedules at varied hours and days as required
  • A minimum of approximately 10 years of related experience
  • Bachelors or advanced degree in related discipline

Successful Digital Editor in Chief Recruited

Reviews of Digtial Media General Managers Recruitment by Retained Digital Media Executive Search Firms Tony Filson Filcro Media StaffingThe new Editor in Chief was a Former ESPN and AOL interactive executive with great autonomy over the business, creative and technical functions of some of the most popular web sites in the world directly related to the client’s genre.

His synergistic experience with broadcast, print and interactive offered unique acumen to manage and function vertically within his prior organizations and this was specifically  desired by the client company Digital GM.

The new Digital Editor in Chief was identified, screened, attracted and hired at the prescribed cadence set by the client company.

Human resources played a pivotal role in the cadence of the search and coordinated immediate access to the EIC’s potential staff, hiring manager (direct report), peers in TV and print, board members and others who participated in the review process.  The Chairman of the company played an active role in interviewing and attracting this talented executive.

The new executive become acclimated in a brief period of time and literally hit the ground running.  The EIC  required no relocation as he resides minutes from the client’s offices

Given the proper autonomy and equally mature business executives to work with, this EIC was hired to be a successful change agent across all media platforms in an organization in need of media management continuity.    





Review of Filcro Media Staffing Media Executive Search

Reviews of Media Executive Search Filcro Media Technology Search Firms

Reviews of Filcro Media Technology Search Firms

Filcro Media Staffing
Broadcasting Executive Search Reviews








Filcro Media Staffing Executive Search Firms That Recruit Media Executives for Mobile Media

Reviews of Executive Search Firms That Recruit Media Executives for Cable TV Networks

Filcro Media Staffing TV Media Executive Search Firms That Recruit Media Executives for TV Networks

Filcro Media Review of Executive Search Firms That Recruit Media Executives for Radio Networks

Tony Filson Executive Search Firms That Recruit Media Executives for Online Media

Filcro Media Review Executive Search Firms That Recruit Media Executives for OOH Electronic Play Station and Roku Media

Reviews of Executive Search Filcro Media Firms That Recruit Media Executives for International, National, Regional and Local Media Markets




Review URL:
TF OIC Roster:

Filcro Media Staffing
Media executive search skill set and experience recruitment designations for review

Advertising Sales



Operations & Engineering

Affiliate Relations & Sales

Sales Planning & Research

Facilities & Real Estate

Inventory & Traffic

Corporate Communications

Accounting & Finance


Legal & Business Affairs

Program Practices

On-Air Promotions

On & Off-Air Post

Closed Captioning

Interactive / Editorial

Broadband & HD

Human Resources

Marketing / Media Management

IT, Software,Systems, Technology


Filcro Media Staffing, All rights reserved, 1985 - 2012
Global Media and Broadcasting Executive Search Firm Reviews - http://www.ExecutiveSearch.TV

Review of Filcro Media Staffing International media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing International - Copyright 1985 - 2014 All Rights Reserved for Reviews. http://www.ExecutiveSearch.TV  Filcro Media Staffing, Inc.