TV Broadcasting
Music Television Network - Executive Search Review

    TV Network CEO
    Chief Executive Officer

Based  New York, NY - USA

Search Firm  Filcro Media Staffing OIC Tony Filson reporting to the Board of Directors

Client A Music TV Network seeking departure from legacy media and looking to the future in the way music is produced, distributed, licensed, monetized and assimilated across (8) eight media platforms.

Search  Chief Executive Officer (CEO)

Client Situation Due to increased competition, affiliate agreements, licensing costs and technology developments the board of directors opted to form a new company as a model for future multiplex music distribution across multiple music genres.  The board was seeking a TV Network CEO with solid efficacy in directing management and monetization within this space.  The objective facilitated was to cut out legacy media CAPEX and start with a business model that vastly improved margins and lowered operating costs that were previously associated with 100-Million plus rated advertising driven TV Networks.    The CFO and Chairman of the  company specifically wanted to attract an executive from this space with the capacity to leverage technology, content and distribution to the new TV Network’s advantage.  Below is a review of Filcro Media Staffing completing the search

Executive Search Committee Member(s) Industry and Sector inclusion

• Cable TV
• Broadcast TV
• Satellite TV
• Technology
• Music Publishing / Music Distribution / Music Production
• Investment Banking

The CFO identified Filcro Media Staffing (FMS) and Tony Filson (TF) as Officer in Charge of Search.

Filcro Media Staffing Retained

The Filcro Media Staffing Officer in Charge of Search, Tony Filson, The client CFO and current Chairman met in New York and set revenue goals for the new TV Network.  Based on FIlcro Media Staffing’s experience conducting executive searches for other music and entertainment based TV Networks the board of directors wanted guidance on a number of areas relevant to the future of multiplex broadcasting and broadcasting technology that could enable the Network to enjoy profit margins well above the industry mean while greatly reducing operating costs and initial distribution CAPEX.  

Technology developed by the company for terrestrial distribution gave them an exceptional advantage over others in this space.   The ability to multi-cast across eight media platforms without legacy BO&E costs was clearly one of the company's strongest assets aside from their creative content.

Tony Filson and the Network CFO felt that a new standard for music entertainment television would catch on quickly, executing expeditiously to monopolize on the Network's intellectual property was essential.

Filcro Media Staffing reviewed all aspects of the network's infrastructure and every member of the executive search committee agreed with the firm's strategy on attracting the proper CEO.

Some of the challenges facing the new Chief Executive Officer (CEO) were

• Evangelizing New Forms of Music Distribution & Monetization
• Attracting and Building Management Teams in NY, CA & IL
• Financial Controls that Excluded Legacy Media CAPEX
• Adaptation of New Technology to Affiliates and Distributors.
• Identifying a New Board Member

Solution Filcro Media Staffing proceeded with revenue objectives, team building, technology and genre specific industry experience at the forefront.

The initial universe of potential candidates was rich and obtaining insight into each candidate's experience with adapting new broadcasting technology to transform an industry was key.   Evangelizing new modality to an industry steeped in legacy media with vast investments in legacy broadcasting technology and distribution, was not going to be an easy task.

Of the initial universe of 20 screened and possible CEO’s, 4 were separated as first tier candidates and after extensive interviews with Filcro Media Staffing, the client board and the investment bankers all agreed that one executive was highly desired and every effort was to be made to attract this gifted CEO.

The Successful CEO Identified

A CRO of a major media entertainment technology company who prior to his current role was a senior officer of a competing music and entertainment TV Network.

As this TV Network is emerging in 2012 and based on proprietary technology.  We are limiting this case history to protect the client company.   A more verbose review will be posted in 2013.

Mobile Cable TV & MSO Broadcast TV Radio Online Multicast & OEM DOOH

Filcro Media Staffing Media Executive Search Skill Set and Experience Designations for Review
Advertising Sales	Programming	Production
Operations & Engineering	Affiliate Relations & Sales	Sales Planning & Research
Facilities & Real Estate	Inventory & Traffic	Corporate Communications
Accounting & Finance	Development	Legal & Business Affairs
Program Practices	On-Air Promotions	On & Off-Air Post
Closed Captioning	Interactive / Editorial	Broadband & HD
Human Resources	Marketing / Media Management	IT, Software,Systems, Technology

Filcro Media Staffing Broadcasting Executive Search Reviews

• Additional Case Histories for Review: http://www.executivesearch.tv/html/case_histories.html 
• This TV Network CEO Case History: http://www.executivesearch.tv/html/ceo_music.html 
• Roster for review of this OIC - Tony Filson: www.filcro.com/Tony-Filson/
• Filcro Media Staffing, 1985 - 2012 - executive Search Reviews all rights reserved

Review of Filcro Media Staffing New York International media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing  - Copyright 1985 - 2012 All Rights Reserved for Reviews. http://www.ExecutiveSearch.TV  Filcro Media Staffing New York