A Filcro Media Staffing Sr. Manager Multi-Station TV Hub Traffic, Inventory, Logging & Technology Review

The Firm

One of America’s largest diversified multinational media companies with major interests in cable networks, television and radio broadcasting, TV production and distribution, internet businesses, magazine, newspaper and business publishing.

Client Situation

Filcro Media Staffing was contacted by the firm’s human resource department to initiate the identification of (3) three new employees to be based in Charlotte, NC.

The objective of these searches was to enhance the company’s TV broadcast station holdings by centralizing and optimizing traffic, inventory and logging along with their related technology.

Ideally those capable of managing, maintaining and overseeing the daily operation of the centralized traffic operation for an assigned group of television stations would train and develop staff while supervising workflow between local stations and centralized staff to ensure quality control and inventory maximization. 

Industry and Sector inclusion

• Broadcast TV
• Cable TV
• Local, Regional and National Broadcasters

Filcro Media Staffing is Retained

The client company was aware of Filcro Media Staffing’s reputation in the broadcasting businesses that provided the organization’s core revenue streams.  Human resources was exceptional in articulating the company’s needs strategically and tactically.  When granular information was needed pertaining to traffic, inventory and systems technology human resources was exceptionally knowledgeable and responsive.

There was a clear commitment by the Vice President of Commercial Operations and Human Resources to find a search firm they could partner with who had equal acumen and enthusiasm for this critical area of broadcast sales operational responsibility. 

After reviewing the client’s O&D charts, Filcro Media Staffing proceeded to compile an extensive search universe that would facilitate the firm’s ability to identify, recruit, qualify and attract traffic managers from all over the United States.

Some of the Challenges Facing the New Traffic Executive

• Working with station, hub and Network engineering regarding automation needs as it relates to playlists, dublists, and purge lists through the transition of new technology and vendors.
• Training traffic, inventory and logging employees on new hardware and software systems through the centralization process
• Training sales personnel on new policies and procedures for broadcast sales systems that would be utilizing traffic, inventory and sales planning software
• Optimizing process to enhance revenue by allowing greater access to available inventory in real-time across all station hubs.

Filcro Media Staffing Recruitment Solution

Filcro Media Staffing already compiled and had access to current  O&D and technology overviews of every TV station in the United States.  Knowing the client company's objectives from a technology as well as the new vendor’s traffic and inventory systems expedited universe compilation. 

Concentrating on the client’s primary competitors in (16) regional hubs across the Unites States, three (3) research associates were assigned to managing the initial process guided by the Officer in Charge and the Director of Research.  It became apparent who our ideals were and all but two were receptive to having conversations with our firm.

Due the difference in titles from one broadcast organization to another those attracted had titles ranging from  SVP, VP, Director, Senior Manager to  Traffic Assistant.  It required a great deal of work to ascertain each targeted candidate's hard skill sets prior to seeing if they had the soft skills required to train and mentor internal employees.

With three positions open we  presented every qualified candidate as they were vetted.  We were asked to expedite the process and met the client’s cadence at every step.

Transitioning media executive and their families nationally and internationally is something Filcro Media Staffing has been doing for clients since 1987.  Fortunately we were not confronted with any major relocation rejection as this issue was covered extensively at the beginning of the recruitment process

New Traffic Executives Recruited

Attracting and relocating these executive was successful and the client company's consolidation process was facilitated.

As most case histories are more extensive in the “New Executives Identified” section we had to abbreviate things based on the fact that (3) three executives were ultimately recruited vs. (1) one.

This Review: http://www.filcro.com/Filcro-Media-Staffing/Review/html/tv_traffic.html 

Filcro Media Staffing, All rights reserved, 1985 - 2011 Filcro Media Staffing -International Media and Broadcasting Executive Search Firms - Selected Case Histories of TV Traffic, TV Inventory, Regional TV Broadcast Hub Management executives identified through executive searches conducted by Filcro Media Staffing.  

Review of Filcro Media Staffing New York International media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing  - Copyright 1985 - 2012 All Rights Reserved for Reviews. http://www.ExecutiveSearch.TV  Filcro Media Staffing New York