A Filcro Media Staffing review of a CRO level executive search

   Global CRO
   Chief Revenue Officer
   Music Media & Entertainment

Music TV, Music Radio ,Music Merchandising, Music TV Networks, Music Production, Music Licensing and Music Publishing assets and monetization

Based   New York, NY - USA

Executive Search Firm   Filcro Media Staffing

Officer in Charge of Search  Tony Filson reporting to the CEO and Investment Bankers

Client  U.S. holding company acquiring multinational music and music entertainment assets.

Search   Chief Revenue Officer (CRO) - Global Markets

Client Situation

Recognizing opportunities for music related content and merchandising this media holding company was formed to acquire under performing assets in and related to:

• Music Production
• Music Publishing
• Music Artist Relations
• Music Video Production
• Music Entertainment Broadcasting
• Music Dissemination: TV, Mobile, DOOH, Online, OD

The goal is to combine content and platforms across all music genres to provide alternative assimilation that coincides with the firm’s proprietary technology and intellectual property.     

Executive Search Committee Member(s) Industry and Sector inclusion

• Investment Banking
• Cable & Broadcast TV
• Broadcast & Digital Radio
• Technology
• Music Publishing
• Mobile and Broadband

The CEO identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search to identify the new CRO.

Filcro Media Staffing is Retained

The Filcro Media Staffing Officer in Charge of Search, The client CEO and a Managing Director of the investment bank met in New York to discuss current media holdings and those being acquired.

Filcro Media Staffing was engaged to identify the new CRO and to staff all front and back office in New York, Los Angeles, Chicago and Miami.  Once the domestic markets were staffed, the firm was instructed to identify XVP level personnel for the U.K. ; EU ; Asia ; South America and The MENA.

The Music Media Networks will launch at a cadence dictated by acquisitions and monetization of infrastructure facilitated by new technology that merges cross-platform assimilation and dissemination of music entertainment.  

Challenges Facing The New CRO

• Guidance during the acquisition of media assets.
• The merging and transformation of the acquired companies and their technologies as revenue drivers.
• Establishing channels and modalities that utilize the companies proprietary technology
• Setting new standards for sales planning, digital networks, ad agency and affiliate relationships in a multinational sales organization.
• Review and identify key personnel with the ability to work with totally new offerings that undercut all current forms of music assimilation across 10 media platforms.

Filcro Media Staffing’s Recruitment Solution   

Based on Filcro Media Staffing’s exposure to TV, Music, Technology and Media Merchandising is was determined that the proper CRO’s to recruit to monetize the organization were limited to 5 domestic and 3 international organizations.   With assurances from the CEO that the search could be conducted by market driven factors, (3) three of the (8) were deemed appropriate and ultimately the merger of another media company facilitated the ability to attract our ideal at the cadence required for a 2013 launch.

Successful CRO Recruited 

This emerging and unique entity will formally launch  in 2013 under the guidance of a highly skilled CRO responsible for generating many billions of dollars of music and entertainment revenue.  Due to the competitive nature of this space we have limited this review.  Thank you.

Mobile Cable TV & MSO Broadcast TV Radio & Music Online Multicast & OEM DOOH

Filcro Media Staffing Media executive search skill set and experience recruitment designations for review
Advertising Sales	Programming	Production
Operations & Engineering	Affiliate Relations & Sales	Sales Planning & Research
Facilities & Real Estate	Inventory & Traffic	Corporate Communications
Accounting & Finance	Development	Legal & Business Affairs
Program Practices	On-Air Promotions	On & Off-Air Post
Closed Captioning	Interactive / Editorial	Broadband & HD
Human Resources	Marketing / Media Management	IT, Software,Systems, Technology

Filcro Media Staffing Broadcasting Executive Search Reviews

• Additional Case Histories: http://www.filcro.com/Filcro-Media-Staffing/Review/html/case_histories.html
• This Music CRO Case History :  http://www.filcro.com/Filcro-Media-Staffing/Review/html/cro.html
• Search Roster of this OIC: www.filcro.com/Tony-Filson/
• Media Sales Recruitment Case Histories: http://www.executivesearch.tv/html/media_sales_recruiters.html
   

Filcro Media Staffing, 1985 - 2012 All Rights Reserved

Review of Filcro Media Staffing International media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing International - Copyright 1985 - 2012 All Rights Reserved for Reviews. http://www.ExecutiveSearch.TV  Filcro Media Staffing, Inc.