• Executive Search Firm - Filcro Media Staffing
• Officer in Charge of Search - Tony Filson - Welcome
• Case History Page - Search Link - Completed

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.  With annual revenues of $30 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brands.  FedEx worldwide network services links 220 countries.

Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 250,000 employees and contractors to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. 

Search

To identify, recruit, qualify and attract a Strategic Global Television Programming executive to produce compelling stories across multiple media platforms about the FedEx organization and FedEx employees who make the company one of the best to work for in the world.  A creative media executive capable of  finding common ground to build relationships with employees, cultures, clients and shareholders of this Fortune 100 Company.

Client Situation

The Director of Global Communications had built a world class corporate communications organization and was now looking to hire a talented producer of content that could serve multiple corporate clients from human resources, investor relations to marketing and all with varied messages to covey globally.  Autonomy was key on a business, technical and creative level to work internally with cross-functional teams for messaging across multiple media platforms. 

Industry and Sector Inclusion for Universe Compilation (ISIUC)

• Broadcast Television Network News
• Cable Television Network News
• Corporate Communications and Consulting
• Public Relations
• Public Broadcasting Documentary Production
• Long Form Production
• Press Agencies
• NGO’s
• Independent Production Companies
• Advertising Agencies
• Technology & Media Management Consulting

Filcro Media Staffing with Tony Filson as Officer in Charge of Search  participated in a number of meetings in New York City with the Director of Global Corporate Communications who gave clear insights into the current and future plans for this critical environment within FedEx.

The DGC being a noted talented executive producer was looking for a distinctive feel to the current body of work of each candidate and provided reels of pieces in production currently that should be used as means while Filcro Media Staffing reviewed each producer's work.

Over 80 talented programming and production professionals were profiled from all over the world by Filcro Media Staffing for this Corporate Communications executive search. The search universe consisted of candidates from every ISIUC listed for review. After extensive interviews in New York City and Memphis and compiling three tiers of qualified candidates, when the top two candidates were placed side-by-side, it was difficult to choose just one, because both were a perfect fit from a creative, business and cultural perspective. 

Candidates were sourced from Asia, The Middle East, South America, Africa and the United States all relevant to FedEx from a business and cultural perspective.  The materials reviewed on each candidate were broad and included writing and production elements plus strategic justification statements.

Some of the challenges facing the new executive

• Serving a Large and Varied Internal Client Base
• Disseminating to Varied Audiences
• Conveying Information to a Global Community of Diverse Cultures and Languages 
• Adapting Programming to Diverse Media Platforms
• Setting Global Production Standards - MENA | US | ASIA
• Making Media Resources Apparent and Available to The Organization
• Hiring and Managing Staff to Facilitate Rapidly Changing Needs

Filcro Media Staffing proceeded to Identify global organizations with specific "production" and “programming” environments that produce quality content similar to the client’s needs.

Recruiting from the identified universe in the United States proved to be more productive than any other market.  Based on the necessity of identifying an executive who could garner internal consensus and partner with those outside of media environments who had media needs, we needed a person who could convey ideas in “English” and not “Media” at times.  The acceptance and assimilation into the corporate culture of a U.S. based Fortune 100 would make the balance of business, technical and creative skills a delicate undertaking.  Art versus science.

Successful Executive Recruited

A EMMY recipient and multiple EMMY nominee of work product directly related to the global interests of FedEx with TV and long form experience that creatively told compelling stories regardless of geographic or culture.  Also, as the recipient of the NANCY REYNOLDS AWARD while at ABC 20/20 she proved to be an exceptional talent who was recognized by her peers and the broadcasting community for her exceptionally high standards. 

As Executive Producer she had extensive international, domestic, creative and business experience with: ABC, Hallmark, MSNBC, History Channel, Discover Communications, Court TV, FOX and many others where her work was respected and recognized.

Her experience in the United States, Asia, The Middle East and Europe enabled her to relate to a diverse global community of employees, customers and cultures that make up the fabric of FedEx.

Her equal aplomb in a boardroom, production meeting or edit session made her a perfect fit for the demanding corporate culture she would be functioning within serving a diverse constituency. 

Summary

The corporate communications executive was successfully attracted and relocated to Memphis.

She has proven to be a vital resource in the conveyance of ideas, concepts, feelings and important messages to shareholders, the public, and over 200,000 dedicated employees from varied cultures who work for this leading global corporation.

Update

The hiring executive and the corporate communications executive recruited by Filcro Media Staffing were both promoted with the former to Vice President of Strategic Communications at FedEx. and the other to Trade and Regulatory Affairs.  This was an extremely successful executive search for everyone involved.

Expanding distribution globally provides the opportunity to use tailored content to help create a more common culture between operating companies and between regions. It also offers an exceptional vehicle to help promulgate and personify the company’s core values (Purple Promise) and to tell the stories of employees who live and breathe those values.

This Strategic Programming Executive will be central to FXTV’s ability to build a world class news and information network that advances FedEx’s strategic goals, engaging audiences wherever they are in the world. 

This person will plan, direct and develop effective communications strategies for FedEx Corporate Communications.

Lead a high performance team of producers, writers/researchers, and technical staff to formulate effective news and information programming that engages audiences

• Create multi-lingual, multi-cultural programming that addresses all aspects of the global business operation, that reinforces strategic objectives and uses news and information to drive change
• Develop a strong identity for FXTV program content based on a journalistic approach to storytelling, build a worldwide network of broadcast journalists- independents and freelancers – to produce content
• Assist in execution of media relations strategy 
• Use content effectively to convey messages that build a unified culture and act as a catalyst for new business strategies
• Communicate FedEx mission and goals through success stories built around the company’s core values 
• Develop innovative programming strategies that align the corporate calendar with world events and activities 
• Participate in outside organizations to enhance FedEx communications reputation and expertise and increase company’s visibility in the marketplace.
• Exercise editorial and creative expertise to strengthen FXTV content and ensure consistent and relevant messaging across program platforms
• Oversee and maintain the FXTV website
• Think creatively to identify delivery and distribution mechanisms to effectively increase the overall viewer-ship of FXTV

Position Filled - Please See Case History