Skill Set Review - Vice President Online Advertising Sales - Filcro Media Staffing - Case History Documents
Broadcasting Executive Search - Skill set review for completed search assignment
Completed Case History:
Position National Vice President of Online Advertising Sales
Search Completed by OIC-TF
Compensation $300,000 base w/bonus, incentives, commissions and overrides
Location New York City, NY - USA
Primary Function The tactical and strategic management of the interactive sales organization in synergy with the firm's other legacy and digital properties and brands predominantly in youth to 18 - 34 markets. 
The Organization Publicly held U.S. based global media and entertainment conglomerate - Interactive Division
Key Responsibilities
  • This executive will enhance revenue through direct sales and sales management acumen
  • Enhance revenue through direct sales 
  • Enhance revenue through the mentoring and development of current national online sales managers
  • Hire, manage and develop staff for New York, Los Angeles and Chicago offices 
  • Manage the client services function
  • Create and or identify convergent opportunities with advertisers that capitalize on the Interactive and TV Network Group's capacity to attract a desirable demographic 
  • Optimize current agency and client relationships 
  • Function strategically with the senior most officers of the company to position the property to dominate their space 
  • Required Skills
  • Online advertising sales experience in a management capacity
  • Ability to define, hire and mentor sales and sales support personnel for a national online advertising sales organization 
  • Proven capacity to enhance revenue
  • A strong understanding of media math, media metrics and analytics for pricing and commission structures
  • Ability to lead strategically
  • Strong experience functioning tactically 
  • Experience working with other media platforms synergistically, i.e.. Network TV, Cable TV, Music, Data, Wireless 
  • Ability to gain consensus within a major media and entertainment company 
  • MBA preferred with 10 years of related experience
  • Ability to travel and manage a national sales staff
  • Contact Filcro Media Staffing - Skill Set Review for Completed Executive Search Assignments - National Vice President Online Advertising SalesThis page is the skill set review for a Vice President Online Advertising Sales executive search conducted by Filcro Media Staffing.
    Please use this link for the corresponding case history to understand Filcro Media Staffing's modality in completing this search assignment. Thank you.
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