Broadcasting and Interactive Media Executive Search - Since 1985

Manager, Interactive Marketing
Radio Network - Strategy & Solutions, Interactive Marketing & Sales
New York, NY - USA

Compensation

$75,000 to $80,000 +  Full benefits start the first day of employment. See benefits below.

Summary

This synergistic group is an internal strategic sales and marketing group within the Network, whose goal is to generate media dollars from Fortune 500 advertisers.  The revenue is incremental to the Network as these advertisers have not previously spent dollars with the Network, or they have purchased media locally through one of the 178 individual radio stations.  The Group creates multi-market, fully integrated marketing solutions utilizing one or more of assets owned and controlled by The Network (terrestrial, online and live events).  Within the Group, the Client Strategy and Solutions (CSS) group is the creative “think tank” for developing innovative and strategic marketing and promotional ideas for the Group’s national sales team.

This position is for an interactive marketing specialist to work within Client Strategy and Solutions and Interactive Marketing who can be the point person for integrated on-air to online programs as well as pure digital opportunities that span the firm's core of interactive assets (station websites, our streaming network, mobile and on-demand programming).  The culture of the group is bold, dynamic, active and responsive.  Candidates should have a passion for brands and a sincere interest in how they are marketed, as well as the ability to express oneself well in email, in PowerPoint, in Excel and in person.   You must have a thirst for knowledge and a passion for pop culture.

Job Description

• Work closely with a senior team of marketing solution specialists to fuel the sales process
• Create marketing and promotional concepts that can be amplified through consumer touch points inherent to radio and the interactive space (broadcast, HD, internet, streaming, podcasting, live events, etc)
• Research client/brand needs and draft client correspondence
• Coordinate, lead and participate in brainstorming sessions
• Represent interactive assets to internal and external parties (agencies, brands, partners) with coherence and authority
• Draft notes from brainstorming sessions and manage proposal development process
• Give clear creative direction in order to bring interactive ideas to life via online and offline mock-ups
• Research industry verticals and uncover potential leads for new clients

Requirements
 
• College degree, MBA a plus
• At least 4 to 6 years working in a interactive or consumer marketing capacity (e.g. brand, advertising sales, agency, .com, media company in interactive role)
• Proven track record in structuring creative marketing ideas and solutions (experience geared towards creating advertising deals a plus)
• Ability to use quantitative and qualitative research, especially as it relates to online analytics/valuations, to craft a compelling “story”
• Conversant in online advertising (CTR, CPC, CPA), search marketing and mobile marketing (SMS/pSMS/MMS, etc.)
• Familiarity with prevailing Internet technologies and trends including html, streaming media, ad tagging, Flash, podcasting/blogging, RSS, etc. (no coding experience required)
• Ability to organize and prioritize while juggling multiple projects simultaneously, and to work in a fast-paced environment
• Must be a team player and a consummate professional; a self starter with an entrepreneurial spirit
• Be a creative, conceptual and strategic thinker; thrive on creating new and innovative ways of thinking
• Excellent verbal and written communication skills
• Superior knowledge of Windows 2003 and Microsoft Office (Word, Excel, PowerPoint, Outlook)

Benefits

Medical Plan (s)
Dental Plan
Life Insurance
Accident Insurance
Disability Plan (s) - Long and Short
Flexible Spending Account (s)
Retirement Plan (s)
Savings
401K
Stock - 10% of income per year
Direct Deposit
Wellness Benefits
Tuition Reimbursement Program
Family Plan (s)
Internal Posting for Promotions and Transfers
Company Cafe (s) in all locations
Easy Commute
Discount Company Products
Entertainment oriented, synergistic, modern and highly desirable work environment

Contact

Mr. Tony Filson
President
Filcro Media Staffing
521 Fifth Avenue
New York, NY  10175

Resume fax:  (212) 599-1023
Resume: e-mail

Please attach your resume and leave "Interactive Marketing 10304" in the subject line of your e-mail.

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Filcro, Inc. 1985 - 2006 Media and Broadcasting Executive Search Firms - Radio Network Jobs in Interactive Marketing